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How wellbeing washing hurts an organisation and its people


The first report of its kind, 'Wellbeing Washing – The True Cost' provides a comprehensive review of the current state of wellbeing washing and its impact in the UK, based on a nationally-representative survey of 1,000 adults conducted in May 2023.

Download your report now

Get the full set of survey results and constructive guidance on how you can avoid wellbeing washing.



"In many cases, wellbeing washing is not intentional and businesses may not even be aware they are doing it. But what’s clear from our research is that it’s having a damaging impact on both employees and organisations."

Stacey Lowman

Head of Employee Wellbeing at Claro Wellbeing

stacey headshot square


Reveal the current state of wellbeing washing in the UK – and get constructive tips on how to avoid it.

A selection of our key findings:

  • More than a third (38%) of people think their employer is wellbeing washing.
  • One in five employees says their employer has been criticised for wellbeing and mental health conduct in the past. 
  • One in six employees says that their employer lost trust as a result of wellbeing washing or poor conduct, and in 10% of cases it reduced share value.

You'll also learn:

  • Which are the worst affected industries
  • The consequences of wellbeing washing
  • The link between financial and mental wellbeing
  • Seven tips on how to avoid wellbeing washing

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Get your copy of 'Wellbeing Washing – The True Cost'

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